The posters above are designed to encourage the trial of Glayva the whisky liqueur, and to target a younger target audience. The idea behind the posters is what other elements can you mix with Glayva with such as: Cranberry juice, lemonade, apple juice, over ice and ginger ale.
The idea behind the project is to make Oxfam shops just as appealing to shop in, as well as other current high street shops and department stores. The clothing range would be called Oxfam Refresh, and it would be the place that you would consider buying the things you normally buy on the high street. As donations vary from shop to shop , Oxfam would get fashion designers and screen printers in to alter garments to make it more appealing and to match the current fashion style.
